Profile of a Marketer, Writer & Web Strategist
I help businesses connect with their clients and prospects by creating compelling content in a variety of digital formats–email, enewsletters, case studies, how-to guides, research reports, blogs, podcasts, and video. (You can view some samples via the links in the right-hand column.)
At RainToday.com, a marketing and sales website for professional services providers, I lead site content development.
Previously, I directed publishing and global distribution as associate director of Harvard’s Kennedy School of Government Case Program, the world’s largest publisher of case studies on public policy and management. Before that, I was a research associate at Harvard Business School and assistant director for new program development at Harvard University, where I coordinated the university’s 1st Conference on the Internet and Society way back when in 1996 (yeah, I don’t need to know you were just in elementary school at the time ).
My background includes marketing management experience in both the for-profit and nonprofit sectors—as director of marketing for organizations including a leading business college, a regional law firm, and chamber of commerce. I earned an MBA from Bentley University and then continued to learn a lot more and have loads of fun as an adjunct instructor teaching undergraduate marketing courses.
Surely, that’s more than you want to know. But, if that’s not enough info for you, you can view my CV here.