Contact maryflaherty [at] mac [dot] com

PROFESSIONAL EXPERIENCE

Director, Research & Content Development, RAIN Group, Framingham, MA (2008-present)

• Developed and implemented content strategy for marketing and sales website, including social media platform, which supported a 300% growth rate in the subscriber base.
• Produced and published a series of 40 case studies, which included writing interview-based, narrative cases, developing editorial calendar, and supervising freelance writers.
• Launched weekly sales and marketing podcast series featuring interviews with leading practitioners, authors, speakers, and consultants.
• Launched award-winning blog covering marketing and sales topics of interest to B2B service providers.
• Developed extensive library of marketing and sales content (e.g., articles, tools, ebooks, white papers) for professional services market.
• Conducted benchmark research studies for the B2B market, including survey instrument design, panel and response management, data analysis, and report writing.
• Created course content for online and live training programs on topics ranging from negotiation to sales conversations, including curriculum development, lesson design, script writing, and narration.
• Managed special projects, including editing a commercially published book.

Associate Director, Case Program, Kennedy School of Government, Harvard University, Cambridge, MA (1997-2008)

• Created ecommerce website to sell and distribute case studies in public policy and management, increasing revenue by more than 20% in less than one year.
• Project managed case study development, including key liaison with clients, funders, and researchers.

Assistant Director, New Program Development, Harvard School of Public Health, Continuing Professional Education, Boston, MA (1995-1997)

• Coordinated Harvard University’s first Conference on the Internet and Society, featuring keynotes by Bill Gates, Scott McNealy, and Larry Tesler. Acted as principal liaison with academic organizers and industry speakers, managed corporate sponsorship program, implemented audience acquisition plan, and coordinated meeting logistics.

Adjunct Marketing Instructor, Bentley University, Waltham, MA (1995-2000)

Research Assistant, Harvard Business School, Marketing Department, Boston, MA (1995-1996)

Freelance Research Analyst and Writer, K-12 Education Market, FIND/SVP Market Research, NY, NY; Digital Equipment Corp., Nashua, NH (1995)

EDUCATION

MBA, With Distinction, Marketing Concentration, Bentley University, Graduate School of Business, Waltham, MA

BA, English Major, Magna Cum Laude, Bridgewater State University, Bridgewater, MA