CV

MARY FLAHERTY

maryflaherty[at]mac[dot]com

EDUCATION

MBA, With Distinction, Marketing Concentration

Bentley College, Graduate School of Business, Waltham, MA

BA, English Major, Magna Cum Laude

Bridgewater State College, Bridgewater, MA

Academic Honors

American Marketing Association, George Hay Brown Marketing Scholar of the Year, Bentley College

Beta Gamma Sigma, National Business Honor Society

TEACHING EXPERIENCE

Adjunct Instructor, Marketing Department

Bentley College, Waltham, MA

Taught traditional and non-traditional undergraduate students in Principles of Marketing course at AACSB accredited college.

Research Associate

Harvard Business School, Boston, MA

Wrote consumer goods marketing case study based on field interviews with business executives and secondary research. Compiled database-marketing research.

PROFESSIONAL EXPERIENCE

Manager, Research & Content Development

RainToday.com, Wellesley Hills Group, Framingham, MA

  • Produced “success story” case study series, “What’s Working in Marketing and Selling Professional Services,” included authoring interview-based case studies, as well as developing editorial calendar, supervising and editing freelance case writers.
  • Conducted and published research for the B2B professional services market, included designing survey instruments, supervising analysts, conducting analysis, and writing.
  • Created and launched weekly podcast series, “Marketing and Selling Professional Services,” featuring interviews with leading professional services sales and marketing practitioners, authors, speakers, and consultants.
  • Developed online marketing and sales content (articles, guides, tools) for professional services providers in the fields of accounting, architecture/engineering/construction, consulting, financial services, IT services, legal services, and marketing/advertising/PR.

Associate Director

Case Program, Kennedy School of Government, Harvard University, Cambridge, MA

  • Managed department’s administration and finance functions including: budget management and financial analysis; negotiation of publishing and distribution agreements; oversight of global case sales and distribution; supervision of support staff and external vendors; communication of policies and procedures for case development and personnel issues; liaison with faculty.
  • Created e-commerce website (www.ksgcase.harvard.edu) to sell and distribute case studies in public policy and management, increasing revenue by more than 20 percent in less than one year. Updated website with enhancements such as faculty review access, RSS feed, and e-newsletter subscription.
  • Project managed case study development: key liaison with clients, funders, sponsors, and researchers; developed contracts and scope of work; tracked and communicated milestones; supervised document production, and copyright clearance.
  • Managed update of interactive strategic management case studies (web-based and CD-ROM), worked with clients and developer/producer to: update user interface; enhance video/text quality; ensure pedagogical requirements met.
  • Prepared grant proposals for multimedia case development; managed external gifts and grants funding.

Freelance Research Analyst and Writer

Clients included: FIND/SVP Market Research, NY, NY; Digital Equipment Corp., Nashua, NH

  • Researched and wrote comprehensive market analysis report on the school publishing industry, published by Find/SVP, New York, NY, 1998.

Assistant Director, New Program Development

Harvard School of Public Health, Continuing Professional Education, Boston, MA

  • Coordinated Harvard University’s first Conference on the Internet and Society: acted as principal liaison with academic organizers and industry speakers; managed corporate sponsorship program; implemented audience acquisition promotional plan; and coordinated meeting logistics.

Director, Marketing and Publications

Bentley College, Division of Continuing Education, Waltham, MA

  • Crafted recruitment marketing strategies/tactics for professional education programs: designed and conducted qualitative and quantitative market research; managed relational recruitment database of 50,000+ records; served as the principal liaison between client and advertising agency; managed annual 1.5 million-piece direct mail campaign.
  • Project managed more than 40 publications (catalogs, newsletters, and brochures) produced annually; responsibilities included: concept development; copywriting; supervision of designers, photographers, and printers.

Director of Marketing

Law Firm of Wynn & Wynn, Raynham, MA

  • Created and managed community relations program for multi-office, regional firm.

Marketing Director

Metro South Chamber of Commerce, Brockton, MA

  • Managed media relations for chamber of commerce, including writing/distributing news releases and establishing relationships with local editors.
  • Produced marketing communication materials, including monthly newsletter.
  • Coordinated events, including annual meeting and monthly networking events.

SELECTED ARTICLES

“Getting Business Value from Social Networking,” RainToday.com, 2009.

“Human See, Human Do: A Practical Marketing Lesson from the Science of Persuasion,” RainToday.com, 2008.

SELECTED CASE STUDIES

“Buy Results, Not Hours: How One Law Firm Succeeds with Value-Based Pricing,” RainToday.com, 2008.

“How a Management Consulting Firm Grew to a Multi-Million Dollar Business Thanks to Client Relationship Management,” RainToday.com, 2008.

“How a Successful Marketer Generated 4,000 Leads and Six-Figure Income with a Free Ebook,” RainToday.com, 2008.

“How One Accounting Firm Boosted Seminar Attendance by 250% and Secured a Client Worth Tens of Thousands of Dollars,” RainToday.com, 2008.

“How to Create and Execute an Email Campaign that Generates High Prospect Interest: Lessons from the RecruiterIQ Online Test,” RainToday.com, 2008.

“How a 15-Person Firm Grew Its Roster of Fortune 500 Clients Using Direct Marketing and Phone Calls,” RainToday.com, 2009.

“How a Start-Up Relied on Inbound Marketing to Become a $4 Million Company with More Than 1,000 Customers in 14 Months,” RainToday.com, 2009.